Danny Waggoner

Fitness Executive & Transformation Leader

Fitness Executive & Transformation Leader

Danny Waggoner is a strategic business leader transforming fitness organizations through operational excellence and culture-driven performance. As Co-Chief Executive Officer at RSG Group USA, he directs comprehensive business strategy while overseeing marketing, sales, operations, customer service, HR, franchise, and development functions within a dual-leadership model focused on growth and profitability.

Fitness Executive & Transformation Leader

Fitness Executive & Transformation Leader

Patrick Thompson is a plant operations leader who drives manufacturing excellence through process optimization and team development. As Stamping Operations Manager at General Motors, he directs multi-site operations while implementing lean methodologies that improve efficiency, quality, and profitability across the automotive, aerospace, and medical device industries.

Career Snapshot

Transformational Leadership

As Co-CEO, led a turnaround that reversed a 50% drop in Personal Training revenue and a 60% decline in Corporate Sales—achieving 20% year-over-year growth in both categories.

Operational Excellence Under Pressure

Cut expenses by 25%, boosted customer service scores by 30%, and drove 10% membership growth—all while navigating unprecedented disruption.

Career-Long Impact

Transformed a struggling division into a top performer with double-digit profitability growth, led award-winning teams, and built a leadership pipeline with the highest retention company-wide.

Biography

Danny Waggoner is a strategic business leader transforming fitness organizations through operational excellence and culture-driven performance. As Co-Chief Executive Officer at RSG Group USA, he directs comprehensive business strategy while overseeing marketing, sales, operations, customer service, HR, franchise, and development functions within a dual-leadership model focused on growth and profitability.

Throughout his career, Danny has shown an exceptional ability to navigate complex business challenges, blending strategic vision with operational discipline to deliver sustainable results. At RSG Group, he stepped into executive leadership following organizational restructuring. He successfully reversed declining revenue trends, restoring personal training revenue to pre-COVID levels and driving 20% year-over-year growth in corporate sales through targeted strategies and systems innovation.

Before becoming Co-CEO, Danny advanced through progressive leadership roles at Gold's Gym, where his operational expertise transformed underperforming divisions into award-winning operations. His implementation of data-driven decision frameworks and comprehensive P&L training programs empowered managers to drive profitability while elevating customer experience. During the pandemic, he restructured operations to cut expenses by 25%, improve customer service scores by 30%, and increase membership by 10%—a testament to his balanced approach to business optimization.

Danny brings a people-centered perspective to executive leadership, having built management teams with industry-leading retention rates and the lowest turnover among all company divisions. His talent for developing high-performance teams while implementing scalable systems has driven transformation across corporate and franchise networks during his 25-year career progression from personal trainer to C-suite executive.

A graduate of Tulane University with a Master of Science from the University of the Incarnate Word and additional leadership training from Harvard Extension School, Danny combines scientific understanding with business acumen. His leadership philosophy emphasizes operational discipline, talent development, and building sustainable growth models that deliver exceptional results while creating a strong organizational culture.